Monday, July 28, 2008

PANT beer needs Ambassadors Worldwide

Greetings, Brewers, microbrewers, and beer retailers

We’re having a hoot introducing a new word into the Global Sports Lexicon. The word in PANT ……… an acronym for a happy fraternity of sports fans around the World.

Party Animals No Tickets. Google PANT and see

First we cloth this Sports Cult in a new branded line of casual clothing, jewelry, and footwear. The brand is called PANT …… Party Animals No Tickets. (Note: Registered TM with USPTO in June 2008.) I have registered the Trade Mark in America and soon Internationally. Initial production will focus on T-shirts, Jackets, Caps, sport Jewelry, and Athletic Shoes. At first, production is in China and Vietnam and later in any country of your choice in North America..
I will licence the casual clothing, jewellery, and footwear line to popular sports bars, pubs, clubs, restaurants, and hotels anywhere.

Next we will nourish the PANTS with a standard blonde lager beer. Politically I am against globalization and gigantic international beer brands. I prefer to lisence the PANT BRAND NAME to small breweries or micro breweries in 200 urban markets in Asia, Europe, and North America

Here is the business model. You double batch and double bottle your best lager beer. Your label + the PANT label. Your brewery name,, location, info, bar code, and mini labels of your ancillary brands, are on the bottom strip of each PANT label. My targets. Your quality control. My royalty. Your marketing and distribution network. Some PANT promo clothing to your warehouse or distributors. They deliver to your customers. You dash PANT shirts, caps, jewelry etc, to your customers to reward the sale of your full line of beers and ales. You get a royalty of the clothing live. My royalty target for each major urban market is $12,000 per year.
To determine if your standard blonde lager beer might qualify, take 20 people and blind test them with 6 competitor beers such as Sleeman, Coors, Miller, Bud, Blue, Stella Artois, Amstel, Becks, Suntory, Qingdao, Molson, Labatts, or Yanjing. If more than 6 of the taste testers can identify your beer I regret to have to say no. All PANT beer from different brewers should be in a predictable taste range. Later we may add up to 4 varieties. A 5 % blonde lager. A 8% high-test blonde lager; a high test brown ale; and a feminine milk-based “Pantie” smoothie of ethanol, ginseng, and fruit flavors.
The reputation we want to cultivate is that no matter where in the World you order and consume a PANT beer, you know it will be fresh, hygienic, from a quality local brewer within 150 kilometers of point of consumption, and be within a predictable taste spectrum. We will give an unconditional refund or exchange to any complaining customer at our expense. No questions asked.
We have a huge respect for the environment and “carbon footprints” when it comes to beer transportation. Why do people support a beer that is made in Europe or Asia, loaded in containers, trucked or barged to a port, unloaded, re-containerized, loaded and shipped acrosss an ocean, unloaded, trucked to warehouses, unpacked from the container, palletized, warehoused, reloaded on to trucks or rail cars; and sent to regional warehouses and then trucked again all over the North American Continent.?

As a beer name, PANT is a bit akward. But we expect PANT to enter the global Sports Lexicon as both a noun and verb: When this happens, sales should take-off and we might challenge the internationals in volume. Try to Google “PANT”. As of today, we are #1 (Wikipedia !!!!)

Noun: A person who loves all sports but is not fanatical about any one sport. They love to be associated with sporting and concert events, but rarely attend by purchasing tickets to actually watch the concert or see the game live; instead preferring to watch on TV in a club, bar, pub, restaurant, hotel, theatre, or private home in the company of good friends, good food, good beer and spirits, fun games, pool bets, laughter, a little flirting, and lots of high spirited conversation.

Verb: To travel to an event city where a game or concert will take place solely to participate in the social events and parties prior to, during, and after the actual game or concert takes place.


Examples
”The bar was packed with PANTS screaming with every pitch”.
“Hundreds of PANTS cruised the tail-gate party well after the opening kick-off”
“Two buses full of PANTS roared into Beijing anxious to meet their compatriots.”
”The sorority sisters decided to PANT Chicago for the weekend series.”
"The sell-out forced the students to bypass the scalpers and PANT at the local Mariott."
Opportunities: Traditional beer companies sponsor teams. PANT sponsors the fans.
Beer and spirit companies may licence the PANT TM by territory over-print our labels (bottom strip) and control the entire clothing design process. You work with local pro and college sports directors and design PANT team clothing.

Retailers such as bars, clubs, pubs, restaurants, and hotels can design their own graphic and name around the PANT arc logo; and gain and retain exclusive territory in a 1 km radius when they purchase an initial 300 units and agree to a 1000 unit annual turnover target. T-shirts, caps, jackets, headbands, write bands, footwear etc.

Target Markets:
Team cities in all professioanl sport leagues in NA, SA, Europe and Asia. (football, soccer, baseball, basketball, rugby, boxing, car racing, horse racing, and hockey.)
Students and Alumni of major Collegiate sports in the USA, Canada, and Europe.
International sporting events: Olympics, World Cup, Tennis, Racing, Euro Soccer
Headline concert promoters in NA, SA, Europe, and Asia.
So please consult with your management team and if you think this marketing model may succeed, then let’s take it to the next step and make a request for a market area close to your brewery.


Thanks: Denis Braun Currently in Ottawa canada 1 819 205 3167 denisbraun@hotmail.com